Minimalist Ceramide & Vitamin B5 Delicate Cleanser (400 ml)
A tear‑free, mild, and non‑foaming cleanser formulated for newborns, children, and sensitive, eczema‑prone adults. Powered by Ceramide NP, Panthenol (Vitamin B₅), Squalane, and Allantoin, this cleanser preserves skin hydration while being free from fragrance, sulfates, parabens, silicones, essential oils, and dyes. It's clinically tested, hypoallergenic, non‑comedogenic, pediatrician‑approved, and carries the National Eczema Association Seal of Acceptance™.

Active & Key Ingredients
Ceramide NP – Restores skin barrier, retains moisture, empathy to microbiome

Panthenol (Vitamin B₅) – Humectant and anti‑inflammatory, calms sensitive skin

Squalane – Lightweight, skin‑identical emollient that softens without clogging pores

Allantoin – Soothes irritation and promotes comfort

Mild Surfactants (Caprylyl/Capryl & Lauryl Glucoside) – Cleanse effectively without barrier disruption

pH Balanced (5.5) – Maintains optimal skin environment

Mode of Action
Barrier Repair & Hydration: Ceramide NP replenishes lipids; panthenol and squalane enhance moisture retention and soothe.

Gentle Cleansing: Non‑ionic surfactants cleanse impurities without stripping natural oils and microbiome.

Minimal Irritation: Softening Allantoin and skin‑compatible pH ensure comfort and reduce sensitivity.

Uses & Indications
Daily gentle cleanser for babies, children, and adults with sensitive, eczema‑prone, or reactive skin.

Suitable for face and body use, including newborns from birth to 12 years.

Ideal for hypersensitive or dermatological‑comfort routines.

Dosage & Application
Apply pea-sized amount on damp skin; gently massage to create a light lather.

Rinse thoroughly with lukewarm water.

Use morning and night, or during bath for infants.

Safety & Side‑Effects
Hypoallergenic, non‑comedogenic, tear‑free, and fragrance‑free—clinically scored zero in irritation in 100+ volunteers

NEA–certified for eczema‑prone skin.

Rare mild reaction possible — discontinue if irritation develops.

Warnings & Precautions
For external use only; avoid eyes.

Discontinue use if persistent redness or itching occurs.

Store in a cool, dry place, tightly sealed after use.

Classification & Interactions
OTC cosmeceutical cleanser, not a drug.

No known drug interactions; safe with topical medications or barrier creams.

Clinical & Consumer Insights
Clinically tested by independent UK labs with zero irritation score on sensitive skin

Pediatrician- and ophthalmologist-approved for newborn use

Kind to Biome certified, supporting skin microbiome integrity

FAQ (Q&A Format)
Q: Can adults use it?
A: Absolutely. It’s gentle yet effective for adults with sensitive, reactive, or eczema-prone skin.

Q: Is it safe for newborns?
A: Yes—it’s formulated for use from birth, with pediatrician approval.

Q: Does it strip moisture?
A: No—ceramides, squalane, and panthenol maintain hydration while cleansing.

Q: Can I use it for face and body?
A: Yes—it’s formulated as a head‑to‑toe cleanser with a gentle formulation suitable for all skin areas.

Q: Is it eczema-safe?
A: Yes—recognized by the National Eczema Association for safety and barrier

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